Coupons are traditionally found in magazines, grocery stores, billing statements (e.g., credit card), and newspapers, especially Sunday newspapers. Additionally, some newspapers may include mailers during the week that offer
coupons and other specials. You may also contact grocery stores, commercial food producers, and other companies directly to receive coupons in the mail or via e-mail notification. At times, companies may have kiosks or informational displays in stores where you can get coupons or sign up for promotions.
The explosion of consumer technology use has made newspapers and magazines less popular venues for coupons. Marketers are increasingly responding to consumers’ demands by using the Internet and cellphone/smartphone applications to distribute coupons. Technology also makes it easier for consumers to take charge by seeking out coupons, super-saver deals, and free items on marketing websites.
